Merkle
• Specialized in Google Tag Manager and Google Analytics implementations.
• Developed dynamic tracking solutions using JavaScript and jQuery.
• Translated tracking requirements into actionable analytics strategies.
• Designed and deployed custom tagging solutions for web and mobile platforms.
• Performed thorough QA and validation of tag setups and scripts.
• Collaborated cross-functionally to align technical execution with business goals.
• Ensured data accuracy and consistency across digital analytics setups.